What Do Search Engines Look For?

So, you’re working on SEO and you want to be sure that what you’re doing makes sense in regards to whatever may be going on. That being said, how can you make sure that you’re doing the right thing? While you can’t be 100% certain of what’s in the algorithms, there are a few things that are commonly believed to be important.

  • How Relevant is Your Site? Does the content match up with the keywords that you are dealing with? Are you actually providing information and are you giving people high quality content that allows customers, clients, and other visitors to your website to get everything that they need when they visit?
  • How Easy is Your Site to Navigate And How Fast Does it Load Up? If your website has a lot of bloat and it takes a while to load, it makes it difficult for you to get everything that you need in order to stay on top of the search results. Not only that, but you will also find that search engines aren’t going to be too happy about a site that is difficult to navigate and work through, either.
  • Do You Use Qualified Links? What are you linking to on your website? If you aren’t linking to high quality content from other sites that already have established credibility, you’re not going to get as many favorable results in the long run. So, take the time to go ahead and get whatever you need
  • Meta Descriptions and Tags. If you aren’t tagging content or putting in meta descriptions, the search engine bots are going to notice that and take a note of it. You want to have those descriptions and you want them to be accurate in order to get the hits you need.