In the past, having a professionally designed website was something that only a major company would have to worry about. When you had a major brand name that was being used to sell items around the world, it made sense for you to have a website that matched your company’s stature. But small businesses could get away without going to the internet to provide information to customers. The focus was on boosting marketing on a local level. But all of that changed over the past few years. And there are a few reasons for the change.
Customers Find Companies in a New Way
How do you find a local service provider? In the past, you would probably search the yellow pages or maybe you would ask a friend. But now you can just whip out your cell phone and do a quick Google search. Believe me – we have all done it. And you have probably done it more often than you think. Say you wanted to find a plumber in your area – just google those words and you are going to have a field of options to select from.
It is the same for other businesses in any industry. And that is why using a service like https://www.720digital.co.uk to get your website professionally designed or updated is so important. If your site looks as though it was designed through WordPress by a 10 year old, how are you going to impress potential customers? Sure, it is better than not having a site at all. But what type of image are you conveying when you have such a poorly designed site? We do not believe it is a good image at all. And we do not want people to have anything negative to say about your business, especially when you can fix it so easily.
Beautifully Designed Sites Attract Customers
Yes, it is vital that you have all the necessary information about your company and its offerings on the site. This is the most important step to getting your site properly updated. If a site is pretty but has no information, how does that help? Customers may be intrigued, but they will not know whether you can offer them what you need. But what really helps is when you can combine a gorgeous site with that informative element. That is when you have the perfect tool to attract new customers.
When someone does an online search for products or service that you offer in the local area, we want them to come across your site among the top results. And to make that happen, you need a site that has SEO elements, a world class design and rapid loading times. If you are falling behind in any of these categories, you are going to suffer, and it will show in your bottom line. The money that you spend on site design and updates is nothing compared to what you could make through the new customers that are coming to your business through that website.